What is Basic Attention Token (BAT)?
BAT Platform – The BAT system is an open source, blockchain platform that connects advertisers, publishers, and users to create an efficient marketplace.
Basic Attention Token (BAT) – The Basic Attention Token $BAT is the platform utility token used for transactions and services. Also functions as a unit of reward in the advertising ecosystem.
BAT Advertising Ecosystem – BAT allows advertisers to run more effective ads, viewers to earn $BAT rewards, and content creators to earn ad revenue and receive contributions.
Brave Browser – The BAT platform integrates with the privacy-focused Brave browser, which blocks ads & tracking by default. Brave users can contribute $BAT to visited sites.
Brave Ads – Viewers can opt-in earn $BAT rewards for watching relevant ads on the Brave browser. User preferences and browsing history are never revealed.
Brave Ledger System – Brave contains a Zero Knowledge Proof ledger system that anonymously & accurately measures user attention to eliminate advertising fraud.
WEBSITE: https://basicattentiontoken.org/
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